PR Academy: Hands-on expert PR training you can apply right away
POWER UP YOUR PR WITH
Learn from 20+ years of PR experience with expert-led resources ready to put into action.
What editors really want: Insights from Stylist, Independent & more
REPLAY | INSTANT ACCESS
We’ve interviewed editors from Stylist magazine, Country Living, the Evening Standard and The Independent and we’re bringing the best of their insights straight to you.
In this live session we unpack what these editors told us about the pitches that stand out and the ones that don’t, so you can land the three types of coverage that matter most in the run-up to Christmas:
You’ll discover:
● What makes editors open (and ignore) pitches.
● What they wish more brands understood
● How to shape your story, product or pitch to land festive press
Make your first move
Key national days for PR, marketing & sales 2026
FREE RESOURCE
Plan ahead and stay reactive with a go-to calendar of key dates designed to fuel your PR and marketing year-round.
How to Communicate
PR ROI to Your Manager
FREE RESOURCE
Part of a team and need buy-in? Use this resource to prove the results PR brings and get the green light to go bigger.
100+ powerful hooks for eCommerce marketing & PR
FREE RESOURCE
100+ scroll-stopping hooks to grab attention, drive engagement and land press coverage.
How to get local press to cover your story
12PM | 25TH NOVEMBER
It’s easy to overlook local press in favour of bigger national titles - but that’s a missed opportunity. Local publications love shouting about local brands and getting featured can be a great way to build brand awareness and connect with customers close to home.
In this free workshop, we’re putting the spotlight on local (regional) press and how to get them excited about your story.
We’ll cover:
● What local journalists are looking for (and how to give it to them).
● How to position your brand as a must-cover local story.
● Key messaging that resonates with local press and readers
If you’re not tapping into local press yet, now’s the time to make it part of your PR strategy.
Key Learning
IdentifY the right publications
Learn how to identify the perfect publications for your PR efforts and get your brand in front of the right media—all without wasting time.
3 mins
Make your coverage work harder
Want to get more from your press coverage? Learn how to turn a single feature into multiple opportunities to increase brand visibility.
3 mins
The insider’s guide to working with and getting results from a PR Agency
REPLAY | INSTANT ACCESSS
Considering working with a PR agency? Watch this workshop first.
With insights from both sides, we’ll reveal what you need to know before taking the leap:
● Key questions to ask before signing an agency contract
● What PR agencies actually do—and what they cost
● Crucial factors you may not have considered
YouTube
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Landing a press feature is exciting, but what happens next matters just as much as getting the coverage.
In this video, we break down exactly how to turn every piece of PR coverage into long-term sales, stronger customer trust, and consistent brand growth.
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PR is powerful — but if you’re managing it solo, it can take up more time than you have.
In this video, we’re showing you how to use AI to streamline your PR process, save hours each week, and still land brilliant press coverage.
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Struggling to get your eCommerce brand featured in the press?
In this video, PR Dispatch founder Rosie shares the ultimate PR plan used by successful brands to land features in top magazines, online publications, podcasts, and even TV — without hiring an agency or wasting time on random pitches.
Want to learn more?
As a Pro member, you’ll access press databases, newsjacking tips, personal brand and strategy frameworks, a dynamic community, expert guidance, masterclasses, and more.
Register for our Live Workshops
Upcoming Workshops
Members only
1PM | 6TH NOVEMBER
How to secure last-minute online wins pre-Christmas
1PM | 20TH NOVEMBER
No question is too small (or too niche), and no PR topic is off-limits.
12PM | 25TH NOVEMBER
How to get local press to cover your story
Access Instantly
Past Workshops
What editors really want: Insights from Stylist, Independent & more
Crafting a brand story the press will want to feature
The insiders guide to working with & getting results from a PR Agency
What Our Customers Are Saying
See How Businesses Use PR Dispatch
Good Tuesday break a crowded market
CASE STUDY
Good Tuesday cut PR time by 50% while building 100+ editor relationships with PR Dispatch.
READ CUSTOMER STORY >
Davy J stays in the spotlight all year-round
CASE STUDY
Seasonal brand, Davy J, makes headlines all year whilst saving 98% on agency fees.
READ CUSTOMER STORY >
Plia Parasols gain brand traction from day one
CASE STUDY
Plia Parasols reached 500,000 people in just three months by running their PR with PR Dispatch
READ CUSTOMER STORY >
Sign Up Today
As a Pro member, you’ll get access to our full press database, live press requests, exclusive workshops with PR experts and editors – and plenty more to power your PR.

