How to secure Christmas gift guide coverage in STYLIST MAGAZINE
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Want to land a spot in Stylist’s Christmas gift guide?
We hosted Stylist Deputy Editor Tom Gormer – the editor behind the Style List and their coveted Christmas gift guides.
As you shape up your Christmas strategy, this is your chance to hear exactly what makes an editor say yes.
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What editors really want: Insights from Stylist, independent & more
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We’ve interviewed editors from Stylist magazine, Country Living, the Evening Standard and The Independent and we’re bringing the best of their insights straight to you.
In this live session we unpack what these editors told us about the pitches that stand out and the ones that don’t, so you can land the three types of coverage that matter most in the run-up to Christmas:
You’ll discover:
● What makes editors open (and ignore) pitches.
● What they wish more brands understood
● How to shape your story, product or pitch to land festive press
The insider's guide to working with & getting results from a PR agency
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Considering working with a PR agency? Watch this workshop first. With insights from both sides, we’ll reveal what you need to know before taking the leap:
● Key questions to ask before signing an agency contract
● What PR agencies actually do—and what they cost
● Crucial factors you may not have considered
Crafting a brand story the press will want to feature with Sonder & Tell
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How do you turn a brand story into one the press want to hear about? In this workshop, PR Dispatch founder Rosie and the Senior Strategist at Sonder & Tell dive into the elements of a compelling brand narrative. You’ll learn:
● The starting point for crafting a brand story
● Common storytelling misconceptions
● Brands that have nailed their storytelling
HOW TO GET LOCAL PRESS TO COVER YOUR STORY
12PM | 25th november
It’s easy to overlook local press in favour of bigger national titles - but that’s a missed opportunity. Local publications love shouting about local brands and getting featured can be a great way to build brand awareness and connect with customers close to home.
In this free workshop, we’re putting the spotlight on local (regional) press and how to get them excited about your story.
We’ll cover:
● What local journalists are looking for (and how to give it to them).
● How to position your brand as a must-cover local story.
● Key messaging that resonates with local press and readers.