How to secure Christmas gift guide coverage in STYLIST MAGAZINE
LIVE WORKSHOP: MEMBERS-ONLY | 24th JUNE
Want to land a spot in Stylist’s Christmas gift guide?
On 24th June, we’re hosting a members-only call with Stylist Deputy Editor Tom Gormer – the editor behind the Style List Christmas gift guides.
As you shape up your Christmas strategy, this is your chance to hear exactly what makes an editor say yes.
This session is exclusive to PR Dispatch Pro and Enterprise members – you’ll need to be on one of those plans to join live or access the replay.
The 30-minute strategy for Christmas gift guide PR success
LIVE WORKSHOP | 15th july
If you want your eCommerce brand to stand out during the biggest PR moment of the year, now’s the time to take action.
You’ll learn:
● The key timelines - who to pitch and when to maximise your chances
● How to write a standout pitch that editors can’t ignore
● The biggest mistakes brands make (and how to avoid them)
What editors really want: Insights from Stylist, independent & more
LIVE WORKSHoP | 9th september
We’ve interviewed editors from Stylist magazine, Country Living, the Evening Standard and The Independent and we’re bringing the best of their insights straight to you.
In this live session, we’ll unpack what these editors told us about the pitches that stand out and the ones that don’t, so you can land the three types of coverage that matter most in the run-up to Christmas:
You’ll discover:
● What makes editors open (and ignore) pitches.
● What they wish more brands understood
● How to shape your story, product or pitch to land festive press
Gift Guide Goldmine - The smartest PR moves brands made in 2024
REPLAY | INSTANT ACCESSS
Getting featured in Christmas gift guides can put your products in front of thousands of eager consumers. But with editors making their picks as early as July, brands that plan ahead have the upper hand when it comes to securing those top spots.
In this free workshop, we’ll break down:
● The eCommerce brands that nailed Christmas PR in 2024.
● What made their Christmas pitches impossible to ignore.
● How to apply their winning strategies to your brand’s PR.
The insider's guide to working with & getting results from a PR agency
REPLAY | INSTANT ACCESSS
Considering working with a PR agency? Watch this workshop first. With insights from both sides, we’ll reveal what you need to know before taking the leap:
● Key questions to ask before signing an agency contract
● What PR agencies actually do—and what they cost
● Crucial factors you may not have considered
EVERGREEN PR - HOW TO SECURE LASTING ECOMMERCE VISIBILITY
REPLAY | INSTANT ACCESSS
PR isn’t just about landing quick wins - it’s about creating a sustainable strategy that works all year round.
In this free workshop, we break down how to balance evergreen, seasonal and reactive PR to keep your eCommerce brand in the spotlight.
● Why sustainable PR is a smart investment.
● Tried-and-tested PR tactics with real brand success stories.
● Your roadmap to in-house PR in 2025.
HOW TO USE AI TO HALVE YOUR PR TIME
REPLAY | INSTANT ACCESSS
AI isn’t here to replace PR - it’s here to make your life easier.
In this free workshop, PR Dispatch founder Rosie will show you how to use AI to:
● Speed up research & trend spotting.
● Come up with fresh pitch ideas & hooks.
● Turn research into quick insights.
● Proof your pitch in seconds.
How product brands are taking control of their PR and winning
LIVE WORKSHOP | 14th october
With over 20 years of PR experience, we’ve seen it time and time again: the best people to lead your brand’s PR are already on your team. You know your products, your story, your customers—and you can act fast when press opportunities land.
In this free workshop, we’re speaking with product brands who’ve taken control of their PR and are seeing real results.
● What’s actually working for them: real strategies that get coverage
● How they’re managing PR alongside everything else
● Their biggest wins—and how you can apply the same thinking to your brand
How to get local press to cover your story
LIVE WORKSHOP | 25th november
It’s easy to overlook local press in favour of bigger national titles - but that’s a missed opportunity. Local publications love shouting about local brands and getting featured can be a great way to build brand awareness and connect with customers close to home.
In this free workshop, we’re putting the spotlight on local (regional) press and how to get them excited about your story. We’ll cover:
● What local journalists are looking for (and how to give it to them).
● How to position your brand as a must-cover local story.
● Key messaging that resonates with local press and readers
Crafting a brand story the press will want to feature with Sonder & Tell
REPLAY | INSTANT ACCESSS
How do you turn a brand story into one the press want to hear about? In this workshop, PR Dispatch founder Rosie and the Senior Strategist at Sonder & Tell dive into the elements of a compelling brand narrative. You’ll learn:
● The starting point for crafting a brand story
● Common storytelling misconceptions
● Brands that have nailed their storytelling