Editor masterclass
with Alexandra Stedman
former Red Magazine Style Editor
Christmas gift guide season is a key period for product and eCommerce brands. This is the type of coverage that drives visibility, builds brand awareness and converts at the most important point in the calendar, Q4.
But planning starts now.
Miss July and you’ve already missed long lead print.
It’s time to get your brand ready for one of the biggest PR opportunities of the year.
In this live masterclass, former Red Magazine Style Editor Alexandra Stedman takes you behind the scenes, showing how editors decide what makes the cut for Christmas gift guides.
You'll walk away with:
• Insider insight into what gets a product onto an editor’s shortlist
• Tips on how to become a brand editors remember and come back to year after year
• The most common mistakes that weaken your pitch
• The themes defining 2026 Christmas gift guides
• How to approach Substack gift guides
How to get your product into Christmas gift guides
ACCESS REPLAY INSTANTLY
She built the gift guides. Now she’ll
show you how to get into them.
20+ years in fashion publishing
500k+ following
Award-winning blog, The Frugality
About Alexandra
Very few people have sat on both sides of the gift guide process, as the editor selecting products and as the creator being pitched.
Alexandra is one of them.
Alexandra has worked in fashion, lifestyle and publishing for over 20 years. As Style Editor at Red Magazine she ran the Christmas gift guides, styled main fashion shoots and celebrities, and edited shopping pages. As a freelance editor she went on to edit shopping supplements for Condé Nast Traveller and style high street campaigns.
She founded the award-winning blog The Frugality in 2012, and now writes The R.U.E on Substack with a combined 500k+ following across that and Instagram (@alexandra.stedman).
Members get in the Christmas gift guides every year.
Not agencies. Product brands doing their own PR the same way this session shows you.
featured in a single Christmas gift guide.
plus, a Telegraph “Best Christmas Gifts” feature that drove sales.
alongside multiple national and niche publications.
First pitch sent at night, gift guide shoot booked the next morning.
That could be your brand.
Yes, completely free. Register and your seat is saved.
Yes. The session will be recorded and you'll have 48 hours to watch the session back. We recommend joining live so you can ask your questions directly to Alex.
Monday 7 July, 11am UK time. Live, with time for your questions.
Founders and marketing leads at product brands who want their products in front of national press and glossy gift guides this Christmas.
No. The session is open to everyone, members and non-members alike.